Day 01
Elite Seller Society 2026 Mastermind
Build the systems your business will use — live in the room.
A hands-on mastermind for DTC founders, Shopify brand owners, Amazon sellers, CEOs and entrepreneurs who want working AI systems instead of another notebook full of ideas.
System 01
The AI That Sells You
Get your product into the recommendation conversation.
BUILT LIVE
System 02
Your AI Agent Workforce
Walk out with agents, skills and workflows ready to work.
This time, it’s different
Not another mastermind where you take notes.
The old event model is passive. ESS 2026 is built around implementation.
Sit through endless presentations
Photograph slides you never reopen
Leave with 47 things to implement later
Hope your team figures it out after the event
01
BUILD
Work on your real business, not a hypothetical case study.
02
INSTALL
Put the workflows and AI skills into place while you are in the room.
03
TEST
Run the systems against your actual brand, products and team.
04
LEAVE WORKING
Walk out with systems, agents and a clear operating path.
Previous ESS mastermind
We’ve filled this room before.
In 2022, founders and operators came together here. In 2026, we return — but what happens inside the room changes.
Paris Castle Mastermind 2022
Highlights from our last Paris Castle mastermind.
Day 02
Deep Work + Strategy
Day 03
Execution + Connections
The evolution of ESS
ESS 2022
→
ESS 2026
From learning → building.
The centerpiece of ESS 2026 is not a speaker schedule. It is two systems you build alongside us.
SYSTEM 01
The AI That Sells You
Build your brand’s path into AI-driven product recommendations.
SYSTEM 02
Your AI Agent Workforce
Install real agents that handle repeatable work using proven skill files and workflows.
SYSTEM 01
The AI That Sells You
Build the system that helps your brand show up when buyers ask AI what they should buy.
✓Shape the way your brand is understood by AI systems.
✓Strengthen the signals that support recommendation visibility.
✓Build assets and positioning around real purchase questions.
✓Leave with a repeatable plan your team can continue to execute.
Buyer:
“What are the best products for [purchase problem]?”
“What are the best products for [purchase problem]?”
1
Brand A
Recommendation slot
2
YOUR BRAND
Built to enter the recommendation conversation
3
Brand C
Recommendation slot
Three names. No scroll.
Why now
AI recommendation space is becoming valuable real estate.
The point is not fake urgency. The point is to start building before every major brand treats AI recommendations like a core acquisition channel.
Recommendation #1
YOUR BRAND
Recommendation #3
More brands → more competition → less room for accidental visibility
YOUR
BUSINESS
BUSINESS
Research Agent
Competitor Agent
Content Agent
Customer Insight Agent
Operations Agent
Reporting Agent
SYSTEM 02
Your AI Agent Workforce
Real agents doing real grunt work — using the skill files and operating logic we already use.
✓Start with proven job-specific skill files.
✓Configure agents around your business and team.
✓Define role, workflow, rules, output and quality control.
✓Walk out with workers, not homework.
COMPETITOR_RESEARCH.SKILL
ROLEDefined
WORKFLOWInstalled
TOOLSConnected
RULESConfigured
OUTPUTStructured
QABuilt in
The difference
You don’t leave with AI ideas.
You leave with systems and agents designed to do jobs inside your business.
TYPICAL EVENT
You leave with...
Notes
Photos of slides
PDFs
A giant to-do list
Months of implementation
ESS 2026
You leave with...
Ready to Use Systems
Inside the mastermind
What happens in the room.
Not a speaker timetable. A build journey.
DAY 1
Check In
Arrive at the chateau, settle in and meet the room before the build begins.
DAY 2
Build + Install — System 1
Configure workflows, skill files and agents for your first system, live in the room.
DAY 3
Build + Install — System 2
Layer in your second system and connect it to the workflows your team already runs.
DAY 4
Party
Celebrate the work with the room — dinner, drinks and the connections that outlast the event.
DAY 5
Check Out
Leave with working systems, your operating path and a room of people building alongside you.
You bring your business. We build around it.
Qualification
Who should be in this room?
ESS is built for
Established Amazon sellers
Shopify and DTC brand owners
Ecommerce CEOs and operators
Founders with teams and real operating complexity
Businesses ready to implement AI seriously
ESS is probably not for
Someone looking for their first business idea
Someone who only wants passive seminar learning
Someone unwilling to implement
Someone attending mainly for motivational speakers
If you’re unsure, that’s exactly what the conversation with Liz is for.
Talk With Liz →What attendees say
Let previous attendees do the talking.
Shawn Hart
Dominik Graf
Paul Baron
The experience
The room matters too.
ESS 2026
Paris Castle, France
26-30 Oct, 2026
Questions
Before you talk with Liz.
When ESS 2026 is happening?
26-30 Oct in Paris, France.
What's itinerary of this event?
You'll check in on day 1, then spend days 2 and 3 building and installing system 1 and system 2. Day 4 is the party, and day 5 is checkout.
Is ESS 2026 a conference?
No. ESS 2026 is a hands-on mastermind, not a conference. You won't sit through presentations or photograph slides. The focus is building and installing real AI systems for your business while you're in the room.
Do I need to be technical?
No. You don't need to be a developer. The systems are built around proven skill files and workflows, and the work is done alongside the team in the room.
Should I bring someone from my team?
You can, but it depends on your business. If you have an operator or team member who will own the AI systems after the event, bringing them can help. The application call with Liz is the right place to confirm the best setup.
Is this for Amazon, Shopify, or both?
Both. ESS is built for established Amazon sellers, Shopify and DTC brand owners, ecommerce CEOs, and founders with real operating complexity.
What size company is a good fit?
Established sellers and brand owners with teams and real operating complexity, businesses ready to implement AI seriously.
What will I leave with?
Working systems and agents configured around your business. Not notes, PDFs, or a to-do list. You'll leave with the skill files, workflows, and operating path your team can continue running.
Is attendance limited?
Right now spots are still open, but once the room fills, that's it. If this feels like a fit for your business, booking your call sooner is the better move.
Still unsure whether your business fits?
Talk With Liz →Application
Let’s see if ESS makes sense for your business.
Answer a few questions first. If there’s a potential fit, you’ll choose an available time with Liz.
BOOK WITH LIZ