Creator 01AI Generated
Private 5-Day AI Influencer Mastermind · Paris
Build Your Brand's AI Influencer.In Paris. In 5 Days.
A private, hands-on mastermind for CEOs, founders and established ecommerce operators who want to build AI creators capable of producing social content around their real products — and leave with the system to keep it running.
Limited attendance · Application required · October 26–30, 2026
5 daysInside the private Paris castle
Hands-onBuild around your actual business
For operatorsCEOs, founders & ecom leaders
AI Creator · 02
Built With AI · 01
AI Creator · 03
Built With AI
These Creators Don't Exist.
Their Content Does.
These are examples of AI-generated creator content already being produced inside our ecosystem. At ESS Paris Castle Mastermind 2026, you're not coming to watch us make this. You're coming to build the capability around your own business.
Imagine this capability built aroundyour product, your customer and your market.
I Want This For My Brand →The Shift Is Already Happening
Digital Creators Are Already
Building Real Audiences.
The point isn't to copy these personalities. It's to show what the category already looks like in the wild — persistent digital creators, recognizable identities and social-first content at scale.
Examples shown are public digital-creator / AI-influencer profiles provided as category references. ESS focuses on helping attendees build a distinct brand-controlled creator system around their own business.
ESS Paris Castle Mastermind 2026
What If You Built This For Your Business?
Five days away from everyday distractions. One private castle outside Paris. A room of established founders and operators. And one mission: turn AI influencer creation from something you watch online into a capability your business can actually operate.
You don't come to ESS to learn about AI influencers.
You come to build one.
The ESS Experience
We've Filled This Castle Before.
ESS is not a ballroom conference. In 2022, founders and operators came together in Paris to learn, connect and work through what was next. In 2026, we're coming back with a different mission: build the next creator engine around your business.
The room · Founders & operators building together
Private dinners · Relationships beyond the sessions
The people · Established operators in one room
ESS · Built around the room, not a ballroom
Working sessions · Bring the laptop. Build while you're here.
The Bigger Opportunity
Why Should One Brand
Have One Face?
Build digital personalities around different audiences, angles, products, markets and content jobs — all operating from one underlying system.
The System
Build The Creator.
Own The Engine.
The goal isn't to walk away with one random avatar or one AI video. The goal is a repeatable operating system your team can keep developing after Paris.
CustomerAudience + problem
AI PersonaIdentity + positioning
Content DNAHooks + structure
ProductionScenes + product
DistributionAccounts + publishing
DataLearn + iterate
The Shift
Stop Renting Influence.
Start Building Infrastructure.
The old loop · Rent
01Find creator
02DM and negotiate
03Ship product
04Wait for content
05Request revisions
06Publish — then start again
The owned loop · Build
01Find the winning signal
02Deploy your character
03Generate variations
04Publish and measure
05Learn what converts
↻Iterate and keep producing
Built Live In Paris
You Bring The Business.
We Build Around It.
Every stage moves your own AI influencer closer to something your business can actually use.
Your Character
Audience, appearance, voice, point of view, creator angle and a clear reason for the persona to exist.
Your Content DNA
Hooks, formats, scripts, scenes and repeatable structures modeled around what your market responds to.
Your Production
AI video generation, product integration, creative variation and a workflow your team can repeat.
Your Accounts
Publishing, channel setup and a plan for turning isolated assets into recurring digital personalities.
Your Conversion Path
Connect attention to product discovery and build the infrastructure around where the viewer goes next.
Your Operating Roadmap
Tracking, iteration, roles and the next-step roadmap your team continues when the mastermind ends.
Inside The Mastermind
Five Days In Paris.
One Build Journey.
Day 01 · Mon 26
Arrive + Connect
Settle into the Paris castle, meet the room and clarify exactly what your brand should build before implementation starts.
Outcome: clear audience, offer and creator objective.
Day 02 · Tue 27
Build The Influencer
Audience, positioning, persona, appearance, voice, content archetype, creator angle, product fit and platform strategy.
Outcome: your AI influencer exists as a usable creative identity.
Day 03 · Wed 28
Build The Engine
Winning-content research, hook analysis, scripts, AI video generation, product integration, variations, publishing, tracking and iteration.
Outcome: your creator can produce and your team understands the workflow.
Day 04 · Thu 29
Connect + Celebrate
The building stops. The conversations don't. Dinner, drinks and time with founders and operators dealing with the same problems you are.
Outcome: deeper relationships with the room.
Day 05 · Fri 30
Leave With The System
Check out with the characters, frameworks, workflows and operating roadmap to keep developing your AI influencer engine at home.
Outcome: take it home and keep running.
The Room Matters
Who Should Be
In This Room?
ESS is intentionally not for everyone. The value rises when the people in the castle are already operating real businesses and ready to implement.
ESS is built for
- Established Amazon sellers
- Shopify and DTC brand owners
- Ecommerce CEOs and operators
- Founders with a proven offer
- Brands constantly needing more creative
- Teams already spending on UGC or creators
- Operators ready to implement AI inside the business
Probably not for
- Someone looking for a first business idea
- Someone who only wants AI trend updates
- Someone expecting motivational speakers
- Someone with no intention of publishing after ESS
- Someone looking only for a done-for-you service
- Someone unwilling to test, iterate and implement
Previous ESS Attendees
Let The Room
Do The Talking.
Questions
Before You
Talk With Liz.
What exactly is an AI influencer?
A digital creator persona built to produce social-first content around a specific audience, category or brand. Instead of depending on a different human creator for every asset, the business develops recurring digital personalities and content systems around them.
Will I actually build one during ESS?
Yes. ESS 2026 is structured around implementation, not simply learning what AI influencers are. You'll work on the persona, content strategy, production workflow and operating model around your real business while you're in the room.
Do I need to be technical?
No. You do not need to be a developer or AI engineer. You should be comfortable working hands-on with your business and willing to learn the tools and workflows used in the mastermind.
Can the AI influencer show my actual product?
Product integration is part of the build. The exact method depends on the product, desired creative and AI tooling used, but the goal is creator-style content around your real offer rather than a generic talking avatar.
Who owns what we build?
The goal is to help you develop brand-controlled characters, accounts, content systems and workflows your business can keep operating after ESS. Specific rights and usage remain subject to the terms of the AI-generation, social and other third-party platforms involved.
Should I bring someone from my team?
You can. A creative director, content lead, operator or marketer who will run the system after ESS may be valuable to bring. The fit call can help determine the right setup.
When and where is ESS 2026?
October 26–30, 2026 in Paris, France. The mastermind is designed as a private, in-person implementation experience.
Is attendance limited?
Yes. ESS is designed around working closely with the businesses in the room, so attendance cannot scale like a normal conference. Apply and speak with Liz about availability and fit.
Application
Let's See If ESS Makes Sense For Your Business.
We're not trying to fill a ballroom. We're building a room of established founders and operators who can actually use what we're working on. Apply, tell us about your business, and choose an available time with Liz if there's a potential fit.
Strategy / fit call · No obligation · Limited attendance
Paris · October 26–30, 2026
You've Seen What
We Can Create.
Now Build Yours.
The next creator your brand builds might not be human. Build the character, the content engine and the operating workflow at ESS Paris Castle Mastermind 2026.
Apply for ESS Paris Castle Mastermind 2026 →Private mastermind · Limited attendance · Application required